If you are looking for the solution to regain your website traffic and ranking on Google search engine, Voila!! You are on right blog! read and implement suitable steps of following scenario.
This is my case study on "How to Identify Natural and Unnatural links" to recover a website from Google Penalty, hope this will help you to decide the links which are pointing to your website are Natural or Unnatural links.
So, for clear picture Lets begin with basic Question:
Q: What is Google?
Ans: Google is a Search engine NOT an Internet. (Most of the people who has less internet knowledge thinks Google is an internet not one among 60 trillion+ websites present on internet).
And there are plenty of sites which are Similar to Google, Like:
Yahoo
Bing
Baidu - Largest search engine in Chinese
Yadex - Largest search engine in Russia
etc...
Case Study on TicketGoose.com(TG) to find reason for "Not Ranking on Google SE"
Step:1) TG Rank on SE:
For Brand Keyword – All SE will give same result (ie, TG on TOP)
For Business keyword – Each SE will give different result (Why?)
For Example : “Online bus ticket booking”
TG SERP:
Google - No result up to 10 pages
Yahoo/Bing - 5th Position
Yadex - 3rd position
Step:2) Lets see which are the Top SERP Rank for “Online bus ticket booking” Keyword and why?
On Google Search Engine - No TG Page is ranking, Note that Makemytrip.com is on Top and Abhibus.com is at 5th Position.
So here logic is Google or any other SE will rank website on top if it fully obeys its guidelines and fit for its search algorithm and followed by it will rank less fit websites.
On Bing SE - TG website is Ranking at 5th Position marked by Yellow colour.
On Yandex SE - TG ranking at 3rd Position and Makemytrip at 1st.
Why TG is not there on Google?
Has TG Indexed in Google? – Yes! it is Indexed. Check(site:ticketgoose.com)
Does TG not fit for Google Guidelines so it is not showing up?– lets see step by step.
Step:3) Link schemes
Any links intended to manipulate a site's ranking in Google search results will consider as Link scheme and a violation of Google’s Guidelines.
Check list of TG website link building Activities which are against Google guidelines:
- Buying or selling links that pass PageRank - No
- Excessive link exchanges ("Link to me and I'll link to you") - No
- Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links - No
- Using automated programs or services to create links to your site - No
- Low-quality directory or bookmark site links - Yes
- Links with optimized anchor text in articles or press releases or blog Comments distributed on other sites. For example: There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress. - Yes
TG Examples of Unnatural Links:
 |
| Blog Comment 1 |
 |
| Blog Comment 2 |
Note: These Unnatural links affect sites ranking negatively.
7. Forum comments
with optimized links in the post or signature,
For example:
Thanks, that’s great info!
- Paul
paul’s pizza san diego pizza best pizza san diego
Thanks, that’s great info!
- Paul
paul’s pizza san diego pizza best pizza san diego
TG Forum Signature
link:
 |
| Forum Signature Links 1 |
 |
| Forum Signature Links 2 |
 |
| Admin Reply to Forum Signature 2 |
Scheme Result: TG was doing 3 Activities against Google Guidelines
Conclusion: By this case study i can say that only because of link scheme Google has put Penalty on the TG website so there are no search result for over optimized keywords on Google Search Engine. To know steps to overcome from this Read: How to Recover from Google Penalty?
Natural link or Unnatural link??
Now lets see some example to differentiate between Natural and Unnatural links
Example 1: Unnatura Link - On Foursquare page which has created to gather information on a particular location to help new visitors almost has 83 tips for that location. as shown in below picture
among 83, 82 are valid comment one which is given by my client name website is invalid because all other users are either suggesting or sharing their experience of that location but TG is talking about its own with backlink which is counted as Unnatural link by Google.
Example 1: Unnatura Link - On Foursquare page which has created to gather information on a particular location to help new visitors almost has 83 tips for that location. as shown in below picture
among 83, 82 are valid comment one which is given by my client name website is invalid because all other users are either suggesting or sharing their experience of that location but TG is talking about its own with backlink which is counted as Unnatural link by Google.
Example 2: Natural Link - In this example TG has commented with a backlink and this post is valid and natural because the content is informative on same forum subject and backlink make sense which leads me travel website where i may book online bus ticket for my fav destination
Outcome:
- This case study helps our SEO team to find and remove nearly about 40,000 spam links which are pointing to TicketGoose.com
- On Saturday morning i,e 18th Oct 2014 since Google has released Penguin 3.0 update for which we all were waiting since last one year!! we got our expected result.
- This morning 18th Oct all major keywords were ranking on 1st and 2nd pages of Google SE and till today these Keywords are ranking well with small fluctuation in ranking positions (Search one yourself by using above mentioned Keywords).
For consultation & help Contact me @ ataullamomin@gmail.com
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