Saturday 20 September 2014

How to Recover from Google Penguin Algorithmic Penalty?


@abidseotricks
First thing you have to identify the type of penalty affecting to your website, Either

1> Google Penguin - This penalty affects website due to Aggressive link Building.
2> Google Panda - This penalty affects due to thin content on your website.

Lets see Symptoms of Penguin Penalty on website in Details:
  • Sharp drop in Rankings of group of keywords ( the keywords which are targeted in aggressive link building Ex: if your site is belongs to travel niche and suppose targeted keyword is "Online bus booking" and it was ranking on page 1 suddenly after Penguin update it goes to #100th or #200th position)
  • The webpages containing keywords ("Online bus booking" or other targeted keywords) might be de-indexed while the rest of the site indexed. (in some case your contact us, FAQ, about us pages will rank instead Home page for primary keywords)
  • In some case even though you got a penguin penalty you wont get any message concerning unnatural links inside Webmaster Tool, WHY?? because again there are 2 kinds in Penguin Penalty
  1. Algorithmic and
  2. Manual Actions
In Algorithmic Penalty Google robots itself detect all your link building tactics which are against Google guidelines like forum signature links, blog commenting, low quality social bookmarking etc and affect your site by above mentioned factors. And this penalty wont get resolve until next penguin update, but before that make sure you have removed all unnatural links pointing to your website else again you have to wait up to next penguin update (for example: Suppose your website got algorithmic penalty in Penguin5 on Oct 2013 it wont resolve until Google Penguin6 Algorithm update comes. For which webmasters like me whose website is under algorithmic penalty waiting eagerly to get out of this!!)

In Manual Actions - Google team fellow will manually discover unnatural links which are built against Google guidelines and You will get clear message in Google Webmaster tool along with "recommended actions" to recover from penalty. Here you have to execute "recommended actions" mainly they will recommend to remove all unnatural links, Once you done with this action send reconsideration request in WMT. This wont take out your penalty immediately but you will see gradual improvement in your traffic as well as rankings and here in Manual Action no need to wait up to next penguin update.

Have a look where you will get "Manual Actions" in WMT 


Once you confirmed by above mentioned points that your website is under "Algorithmic Penalty" not in Manual Actions then follow the below steps.

Steps to Recover Website from Google Penguin "Algorithmic Penalty"

1. Identify all unnatural links pointing to your website by the help of Cognitive SEO tool


Note:Cognitive tool wont discover all unnatural links pointing to your website but yes by this tool you will get clear picture of unnatural links pattern which cause penalty on your website.

2. Discover all backlinks and separate Quality links from unnatural or spam links, Using Webmaster Tool. The best way is download latest discovered links in WMT and review it manually and repeat this step every month.



For better result along with WMT, also make use of SEO Mejestic and Ahrefs tool to discover backlinks. 


3.Once you collect all unnatural links start removing these links, like Blog Comments link from blogger domain thin and low quality pages, other niche related directory links, low quality SBM links, over optimized anchor text forum signature links etc

4.If there is no option to remove detected unnatural links and you are unable to contact webmasters of particular sites, Then how do you tell Google not to consider those unnatural links pointing to your website? by Submitting these domain list to Disavow tool.

Syntax: domain:www.xyz.com

5.After this start focusing on Onpage improvements in terms of structure, quality, inner link optimization and user experience. and this time Offpage should be 100% organic.

6. Do not expect immediate result you have to wait up to next penguin update. before that make sure you have done with all suggested steps.

Thanks for reading this Blog..!! Feel free to add your points on penalty recovery steps in comment section.. :)