Do you want to know what is marketing?
What is a digital marketing and why it so important in 2021?
What is the formula to get success in the digital world?
No worries, I have covered this all in this blog.
So, let's begin with the fundamentals of marketing...
The Fundamentals of marketing
In simple words marketing is the strategy and tactics used to sell the products or services to the customers.
There are many ways of doing marketing, broadly there are two types
- Traditional Marketing
- Digital Marketing
Traditional marketing such as radio, tv, newspaper, hoardings are used to reach the mass audience, whereas digital marketing also known as online marketing or internet marketing is new-age marketing which is used to target a specific set of audience based on their interest and behaviour on the others website and digital marketing can be measured at all the level, it is very transparent to judge whether the campaigns are working or not. We will learn details of Digital vs Traditional marketing in the next section.
let's concentrate here on the branches of digital marketing
Source:Lucep.com
- Branding - Blog, website
- Social Media - FB, Twitter, Linkedin
- Content Marketing - Blog, video, infographics, image, guide, ebook
- Email Marketing - Newsletters, lead nurturing, promotional
- Video Marketing - Product, Testimonials, Webinar, Interview
- SEO - Onpage, off-page, tech, content, optimization
- Web design - loading time, quality, flow, structure, UI/UX
- App Development - Deep-link, ASO, install, engagement
- SEM/PPC - Google ads, FB ads, LinkedIn Ads
Digital Marketing vs. Traditional marketing
Source: terabyte.ae
Traditional Marketing Channels:
- TV
- Radio
- Print - Magazine, hoardings, flyers
Traditional marketing has its own importance in the current market too, brands still use traditional marketing channels such as TV, magazine, radio, print to reach their target audience and it the best way to reach a mass audience whereas it has some cons like the campaigns can not be measured accurately.
But it also has the pros like showing ads on prime time on television can reach a broader audience and you can relate your brand with sort of emotional or funny ads which people can easily remember and relate to your brand but yes it's costly compared to digital marketing but if you have the budget for the advertisement you should go with traditions marketing channels too.
Most popular Digital Marketing Channels in 2021:
- SEO
- PPC
- Social Media
- Email marketing
- Affiliate Marketing
- Influencer Marketing
Digital marketing is the best if you want to reach a very specific and targeted audience on the internet and also you can measure the campaign performance very accurately in terms of which is working and which is not.
For example, if you search for something on google related to fashion in the next minute you will get a mail from a fashion company maybe from Myntra or any other website you clicked on google search and yes this is possible from digital marketing.
but the cons of this is still there are people who rely on newspapers, Tv and magazine to reach out to that audience you have to use the traditional marketing.
So it's not like in 2021 the traditional marketing is dead or nobody uses it. Both the marketing ways are working today the only thing is you should know your customer better and figure out how could you reach them and talk about your product or services.
CATT Marketing Funnel
Source: Digitaldeepak
So, once you selected the niche, you need to create the "Content": blog, video, image, lead magnets, live webinars, and infographics. Once you create the content the next step is "Attention"
Attention is attracting your customers to read your content and how could you do that?
- SEO
- Social Media
- Paid Ads
- Affiliate marketing
Since you have generated the traffic to your content using above mentioned channels and you have the mail ids of your leads the next step is you have to build "Trust" with your audience for that you need to set up the marketing automation or by retargeting the users who interacted on your website or blog. or by a tripwire. Tripwire marketing is selling something small to your leads with less cost with the intention of selling high-cost products later.
The best trust-building activity you can do with your leas is by offering them a free course by sending one lesson per day over the mail, the course can be of 7 days, 15 days of 100 days as longer time course its good for your personal brand and trust-building with your audience.
Here you come to the last stage of the CATT marketing funnel that is "Transact" or "Transaction"
in this stage, you will convert your leads into customers and this sale happens naturally because you have already built trust with them and this is how you can create wealth using this CATT funnel.
Integrated Digital Marketing
Integrated marketing is the real-time implementation of the above-explained CATT framework.
Before we deep dive into it let me answer the question you might be thinking- what is integrated marketing and why it is important to generate wealth or sales?
Integrated marketing is the process of connecting all the channels of digital marketing to make it like an auto machine to generate sales.
So many people will fail to get a result from their digital marketing efforts only because they will depend on the single channels for example they do only SEO and expects the sales or they only do paid ads and expect the result or they will do everything without interconnecting channels each other and they fail to get a result because the best way to convert your audience is CATT framework and this is why integrated digital marketing is important.
What will happen in integrated digital marketing is that your content marketing is the centre for all, whether it is a blog, video or lead magnet. First, you need to generate the traffic for it and you can achieve that by paid ads, by putting your content on social media or by optimizing for the keywords and ranking your blog on search engine or by sending the content to your leads via email, once you start getting the engagement on your content your audience will start trusting you and the sale will happen naturally and this is how your CATT funnel get complete.
Personal Branding: MassTrust Blueprint
MassTrust is building trust with a lot of people and how can you do that?
As shown in the above image the cycle is of personal brand evolution which means you can build your personal brand by following this blueprint.
Before that let's understand why personal branding is important.
- Without a brand, you can't build trust with your audience
- People want to listen about the product or service from the person not from the robots.
- Personal branding can help you to launch new products in the market and you can influence other products to sell.
Now let's learn about how you can the evolution of the personal brand happens?
Learn: Before building your personal brand you need to learn new skills, understand the concepts.
Work: Put your newly learned skills into action.
Blog: Start a blog on the work you have done maybe it's a case study of one of your projects or anything you learned about your research and experiments. This is how you start building your personal brand.
Consult: Since you have a blog now you have your personal brand and you have work experience and you have learned a lot of new skills. So start consulting people in your niche instead of working for them. This is how you evolve your knowledge.
Mentor: Once you start consulting the people in the group you will reach mentorship. Mentor to the people who what to become like you.
Startup: In this stage, you can start your own startup with the market knowledge you have to solve the problem people face in your niche.
And never stop learning new skills and keep repeating the blueprint for further evolution of you personal branding,
I hope you have learned something new today from my blog and I will be happy to know your thoughts on this in the comment section and also please feel free to add your points related to important aspects of marketing in 2021 if you are thinking of something.
